We all think we know how important social media is, and yet social media management is a job that never seems to have enough time and resource allocated to it. But managing social media is easy with the right tools in hand.

What is social media management?

Social media management is executing a social media strategy across platforms like Twitter, Facebook, Instagram, TikTok, Snapchat and LinkedIn, by creating, scheduling, analyzing and curating content for these channels. This might be as part of a social media marketing strategy, to improve your online reputation, or to engage with your community.

Social media management is an essential part of marketing today, even if your brand or business isn’t based online. In 2021, social media presence and strategy is just as important as physical presence for most brands. This means that tending to the content on your social media channels is the equivalent of creating an enticing window display for a retail store, or networking at key events for B2B businesses.

There’s a lot more to it than just making time to post on social media. Although there is a stereotype that social media is an easy task that falls to an intern or junior member of a team, social media management is a complex job that involves human understanding, flawless writing, analytical thinking, and incredible organization.